Recruiting has never been easy – and it’s been even harder in the past few years. Budgets have adjusted, new technologies have popped up, and competition has been unwieldy. Your recruitment marketing strategy has never been more vital and tracking various tools is necessary but time-consuming. Making sure you’re doing it all under budget? Nearly impossible.
It’s time for a reinvention of your recruitment marketing strategy: The tides are changing, and efficiency is more important than ever. Creating a strategy that accounts for every part of your funnel can drive the efficiency you’re craving in today’s hiring landscape.
We’ve gathered the top four recruitment marketing channels to explain how your recruiting team can better harness the power of each – and the harmony they create when used in unison.
Explore four key recruitment marketing pillars
Programmatic “Magically” Fills the Bottom of Your Funnel
Programmatic is something like recruitment magic. In the past ten years, it has fully transformed the world of job advertising. But what exactly is it?
Programmatic:
Is the buying, placement, and optimization of ads performed by top-notch software, rather than manually.
Uses complex algorithms and a broad network of job boards to ensure recruiters get qualified candidates delivered to their ATS.
Allows recruiting teams to efficiently adjust goals and spending depending on their needs.
Programmatic can transform recruiting outcomes, as it did for the recruiters at Giant Eagle.
Giant Eagle, with over 900 locations, switched to programmatic and began seeing impressive results.
increase in qualified candidates for warehousing positions
increase in hires
drop in cost-per-hire
Here to Stay: The Benefits of Programmatic
Programmatic job advertising changed the world of recruiting, giving recruiting leaders more control over their recruitment budgets and goals.
Programmatic Recruitment Technology 101
Understand the fundamentals of programmatic recruiting, and learn how programmatic technology can impact recruiting results.
AppcastOne: Programmatic Pillar
Get your open jobs everywhere, intelligently. Programmatic can increase candidate reach by 45% and optimizes the advertising of your jobs across thousands of sites.
The average North American will spend six years and eight months on social media in their lifetime, meaning it’s hard to find a job seeker who isn’t on some form of social media. Why not meet them where they’re at?
A Social Media Solution:
Can reach passive candidates like no other. There’s a world of passive job seekers already scrolling, just add your job ad to their scroll!
Builds your employment brand. Candidates care about an employer’s reputation more than ever, and a social feed can be the safest place to control the narrative.
Nurtures passive candidates to become active candidates. Usually, social-media-sourced candidates don’t apply immediately, but they can build a connection to the brand through research.
But is social media really the best place to connect with job seekers?
Don’t they just want to see their outside-of-work interests on social? Not exactly.
of passive candidates view and discover jobs while scrolling through social media
Source: Careerarc
of job seekers use social media in their job search
Source: Careerarc
of job seekers consider employer brand before applying
Source: Careerarc
Learn how Appcast does Social:
Expand Your Recruiting Reach with Social Media
Social media can enhance your recruiting strategy by engaging active job seekers and building your employer brand.
AppcastOne:
Social Pillar
Social allows you to influence job seekers’ understanding of your brand and open opportunities across all the social platforms where they spend the majority of their time.
Place Your Jobs Where People are Searching!
When someone has a burning question, they ask a search engine. Unsurprisingly, when they realize it’s time for a new job, they do the same. Making sure that your job ad is present at the beginning of their search is imperative.
A Search and Display Strategy:
Widens your funnel, building awareness at the mid-funnel level with active job seekers who might need a bit of a push to apply.
Quickly and effectively creates first-touch leads that you can nurture into passionate applicants.
Helps to create a pipeline of desirable candidates in this tight labor market.
People search for everything from movies to vacation destinations to pet adoption.
Add jobs to that list, too. Getting their attention can build out your pipeline.
of job seekers start their search on Google
Source: iCIMS
of job seekers coming from online traffic are on mobile
Source: Appcast Research
Appcast is a premier partner of Google, meaning we’re ranked in the top 3% of ad distributors nationally
Learn how Appcast does Search & Display:
Candidates Are Searching Right Back
Incorporating search into your recruitment strategy widens your funnel and brings more awareness to your posted jobs.
AppcastOne: Search Pillar
‘Top of funnel’ search & display advertising attracts active and passive candidates in your hardest-to-fill markets and roles.
Traditional Recruitment Media Floods the Rest of Your Funnel
So, what else is left? Social, search, and programmatic all have a role to play, but that doesn’t mean traditional recruitment tools need to be left behind. Optimizing all other forms of online and offline recruitment advertising easily rounds out your funnel.
Traditional Media:
Includes channels that were once the backbone of online recruiting, such as recruiter seats and resume access.
Encompasses truly traditional offerings like billboards, radio, and print ads.
The world of recruiting has changed, of course, but some things may never fade away.
of recruiters find LinkedIn to be the most effective platform for vetting candidates. You are probably one of them!
Source: Jobvite
of an average recruitment strategy is made up of traditional methods.
Source: Appcast Research
The average job seeker reads 6 reviews before applying for a job.
Source: Glassdoor
Learn how Appcast does Traditional Media:
Traditional Media Remains a Key Part of Modern Recruitment Marketing
Despite new technology and methods in the recruiting space, traditional media still belongs in the modern recruiter’s toolkit.
AppcastOne: Traditional Recruitment Media Pillar
Get the most ‘bang for your buck’ across traditional job board offerings, out-of-home media, and more.
How Do They All Work Together?
How can you harness the power of all four pillars at once?
AppcastOne fuses the power of four indispensable recruitment channels into one solution managed by experts. Every recruiting team has different needs and AppcastOne can uniquely provide for each one. When these four pillars work in harmony based on recruitment needs and budget, the recruitment funnel is filled more quickly and efficiently. Job seekers exist throughout the entire funnel, so make sure you meet them where they are:
All Potential Candidates Are on Social Media